Here’s our development plans for Run2.au in 2024 and 2025.
As a start-up we’ve got big plans and a sequential approach to growth as we create value for the Australian running community.
Read more about the detail of some of these initiatives here.
2024 – Crawl and Walk
Q1 – January to March
✅ Site development
Q2 – April to June
✅ Initial research with running community
✅Launch of social channels
✅Launch Directory elements (parkrun, Run Clubs, Events), build traffic via brand awareness campaign at beginning of June
✅Focus on Search Engine Optimisation
Q3 – July to September
✅Site optimisation focused on creating a great user experience
✅Exploring strategic partnerships
Q4 – October to December
✅Significant outreach to events and run clubs – more and better listings
2025 – Run!
Q1 – January to March
Evergreen content focus
Q2 – April to June
Launch new paid listing upgrades for Event and Run Club listings
Launch advertising options
Q3 – July to September
Launch content collaborations
Launch Ambassador Program
Q4 – October to December
Preparation and release of initial Australia on the Run publication
